Indian Cricket Team Captain brand ambassador of Exide Life Insurance

Mahendra Singh Dhoni Becomes Brand Ambassador

Exide Life Insurance has announced that they have signed India’s ODI and T20 cricket captain Mahendra Singh Dhoni as a brand ambassador. 

Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category. As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups.

Private life insurer Exide Life Insurance commenced operations in 2001-02 and is head quartered in Bengaluru. The company is 100% owned by Exide Industries Limited. During the financial year 2015-16, the company achieved total Premium Income of over Rs 2,000 crore.