Mahendra Singh Dhoni Becomes Brand Ambassador
Exide Life Insurance has announced that they have signed India’s ODI and T20 cricket captain Mahendra Singh Dhoni as a brand ambassador.
Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category. As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups.
Private life insurer Exide Life Insurance commenced operations in 2001-02 and is head quartered in Bengaluru. The company is 100% owned by Exide Industries Limited. During the financial year 2015-16, the company achieved total Premium Income of over Rs 2,000 crore.